Monday, March 17, 2014

​Apple's Jony Ive: 'We're surrounded by anonymous, poorly made objects'




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​Apple's Jony Ive: 'We're surrounded by anonymous, poorly made objects'



In a rare interview, Apple's VP of Design offers at least a little insight into both his thinking and how Apple makes its products. Apparently, it all starts with Jonathan Ive imagining what a new kind of product should be and what it should do....






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