Wednesday, October 30, 2013

Facebook considers tracking your mouse cursor and screen views to improve its ads




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Facebook considers tracking your mouse cursor and screen views to improve its ads



It's no secret that Facebook likes its targeted advertising. However, that affinity may soon blossom into a full-fledged love affair. The social network's Ken Rudin tells the Wall Street Journal that his company is testing a system which targets ads based on where users' mouse cursors hover; it can ...






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