Wednesday, July 31, 2013

BSkyB grants Microsoft temporary use of SkyDrive name in trademark dispute, allows it time to rebrand cloud service




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BSkyB grants Microsoft temporary use of SkyDrive name in trademark dispute, allows it time to rebrand cloud service



BSkyB and Microsoft reach agreement over SkyDrive name dispute



BSkyB may have won the trademark case against Microsoft's SkyDrive cloud service, but there won't be any renaming going on just yet. Today, the British satellite TV provider has announced that it's reached an agreement with Redmond, allowing the software giant to temporarily continue using the name SkyDrive while it handles the transition to a new brand. The arrangement, which includes an undisclosed financial settlement, also means Microsoft won't appeal against the ruling. For now though, you'll just have to find your own way to tell the services apart, until Microsoft figures out what to call its cloud offering going forward.


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